Presenting my It Has to Be Read. selection for the month of May, 2025, Hoodwinked: How marketers use the same tactics as cults, by Dr. Mara Einstein, PhD.
LOVED this interview. “Through line” might be the cultivated sense of scarcity that’s been developed within all of us since Reagan days and cultivation of greed.
I'm a volunteer for Arizona Maricopa County community colleges. I read scholarship essays and grade them using an established rubric. Each student's essays are read by three different volunteer reviewers, and the results are then evaluated by the scholarship board, which issues the awards. I would think universities could follow the same practice?
A great conversation. I will add this book to my reading list.
If Douglas Rushkoff endorses this book, I have to read it.
Frank, you are Francis Schaffer’s son? Sure would love to read any book you might have written on that.
LOVED this interview. “Through line” might be the cultivated sense of scarcity that’s been developed within all of us since Reagan days and cultivation of greed.
I'm sorry she hoodwinked you. Is she in the Trump administration?
I'm a volunteer for Arizona Maricopa County community colleges. I read scholarship essays and grade them using an established rubric. Each student's essays are read by three different volunteer reviewers, and the results are then evaluated by the scholarship board, which issues the awards. I would think universities could follow the same practice?
I loved your interview!! Very informative, and I definitely will be purchasing her book!! Thanks so much!!